Wire Dusseldorf 2024: participation record

23 april 2024

During five days of intense work, our stand became a meeting and negotiation place thanks to the effort and dedication of our commercial team.

The dynamism and energy of the fair worked as a thermometer to measure the trends and demands of our industry at Wire Dusseldorf, the world's leading event for the cable and wire industry. 1,500 exhibitors from 60 countries, in 67,400 square meters, participated only in the “Wire” division, in which ESALROD was present. This has been the largest participation of the “Wire” division in the almost 40-year history of the fair.

With professional visitors coming from more than 135 countries - in addition to Germany, the visitors were mainly from Italy, Spain, Belgium, France, Austria, Netherlands, Turkey, Switzerland, Great Britain, Sweden, Poland, Czech Republic, United States, Canada , South Korea, Taiwan, India and Japan.“It has been a tremendously enriching experience. Although we have been attending several editions of Wire, this edition has been special, breaking a record of visits, which has allowed a constant flow of visitors to our stand. Current and potential clients met in an environment that promoted constructive dialogue and the generation of collaboration opportunities.” Says Alejandro Salinas, Operations Managing Director of Esalrod, who together with Alfonso López, Sales Area Manager, and Susana Flecha, Sales Assistant, represented the company at the fair. The results obtained in this edition of Wire 2024 are largely due to its ability to communicate the value and superior quality of our solutions.

We sincerely thank the sales team for their exceptional performance. Furthermore, we extend our deepest gratitude to all clients and visitors who honored us with their presence, showing genuine and enthusiastic interest in our proposals and trusting in our ability to add value to their operations.

We conclude this edition of Wire 2024 with satisfaction and with the certainty that we have a path ahead of us full of possibilities and continuous growth, always focused on quality, innovation and excellent service.